To our valued customers, visitors, and the general public,
We write this with urgency and care to protect your interests, our brand, and to set the record straight.
Who We Are — The Real “Awesome Water®”
- Our business (Awesome Water) is a legally registered entity, with registration on ASIC (Australian Securities & Investments Commission).
- We have been operating under the name “Awesome Water®” since 2011.
- We hold the registered trademark “Awesome Water®” in Australia, and we have exclusive rights to use that name in relation to water filtration, cooling, dispensing, and related services.
- We have built our brand carefully, and we own the copyrights, logos, manuals, support documentation, and intellectual property tied to our operations.
Because we are registered under ASIC, customers, suppliers, and others can confirm our identity via the ASIC / ABN / company registry records as the legitimate business.
We categorically deny any affiliation or connection with any business calling itself “Awesome Water Filters” (e.g. using the domain awesomewaterfilters.com.au). They are not authorised by us to use our name, our logos, or our intellectual property.
The Impostor / Infringing Entity: “Awesome Water Filters”
Based on public information:
- The entity operating under “Awesome Water Filters” is not registered under the same name you or your business uses. They appear to be a discretionary trading trust.
- They reportedly registered only after our business had, well after our business was already established.
- They are using “Awesome Water” (or close variants) in their trading name, domain name, product branding, and marketing — without permission.
- They have copied/imitated our trademarks, logo style, product names, and help & repair manual content (or portions thereof) for their site and customer support. This is a misuse of our intellectual property.
- Their website currently carries misleading pricing claims. For instance, one of their “Aqua Flow Benchtop Alkaline Water Cooler” listings is shown as “from $389.99,” but when clicked, the price jumps to $489.99, with claims misleadingly stating it was “marked down from $281.00” (which is factually impossible under standard pricing logic).
- Further, when a purchaser proceeds to checkout, additional shipping charges are added, pushing the true cost far above the advertised figure.
- Under Australian consumer law, it is illegal to advertise a price excluding tax/fees when the buyer can only see the true price at checkout — unless the price inclusive of tax is displayed as prominently as the “before” price. Their current tactics violate fair pricing standards.
- Because of their mimicry, many potential or actual customers confuse them with us: they call us with complaints about non-fulfilment, missing invoices, or lack of support, only for us to find no record of their transaction because they never purchased from the real Awesome Water. This misdirection damages both customer trust and our reputation.
What We Are Doing — Enforcement & Protection
To protect our brand, our customers, and the integrity of “Awesome Water®,” we are taking the following actions:
-
Trademark & Copyright Enforcement
We will enforce our rights under the Trade Marks Act, the Australian Consumer Law (misleading and deceptive conduct provisions), and copyright statutes regarding our manuals, content, and designs. -
Monitoring & Takedowns
We are actively monitoring search engines, marketplaces, ad platforms, social media, and domain registration activity. We will lodge takedown notices, file trademark complaints, domain complaints, and request removal of infringing content. -
Public Notices & Awareness
This blog post, a permanent legal notice page, and alerts to customers are part of our strategy to ensure people know how to recognise the real “Awesome Water®” and avoid being misled. -
Search / SEO Strategy
We are reinforcing our presence online via content, backlinks, official brand pages, and structured data so that genuine “Awesome Water” references surface reliably in search engines, and impersonators are suppressed in results.
How You Can Tell If It’s the Genuine Awesome Water®
Before purchasing or dealing under the name “Awesome Water,” we strongly encourage you to check:
|
Check |
Genuine Awesome Water |
Impostor Warning Signs |
|
Website Domain & URL |
Uses awesomewater.com or official subdomains, with correct branding and SSL |
Uses domains like awesomewaterfilters.com.au or variants not aligned with us |
|
Business Registration / ABN / ASIC |
Matches our registered ASIC / ABN records; verifiable in ASIC / ABN lookup |
Different entity name, different registration date, trust structure not matching ours |
|
Invoices / Order System |
You will receive an invoice or confirmation under our name, internal order number, etc. |
Possibly a generic or mismatched name, no trace in our system |
|
Branding, Logo, Manual / Documentation |
Matches our official logo, style, product names, and manuals, with a consistent copyright / legal footer |
Slightly altered logo, copied content, uncredited or inconsistent styling |
|
Pricing Transparency |
Price inclusive of all payable amounts (GST, shipping) or clearly shows them openly |
Hidden surcharges/fees revealed only at checkout, misleading “sale” claims |
|
Customer Support / Communication |
Responsive, official support channels, and warranty claims processed by us |
Offsite emails, no replies, vague or inconsistent responses |
If ever uncertain, contact us first (with the URL, screenshots, or product name) and we'll help you confirm legitimacy.
Disclaimer & Denial of Affiliation
- We deny any affiliation, partnership, or relationship with “Awesome Water Filters” or any variant thereof. They are not permitted to use our trademark, logos, or brand content.
- Their use of our brand is unauthorised and constitutes trademark infringement, misleading conduct, and copyright violation.
- We will not be liable for any dealings or transactions you make with them — please direct any complaints about their products or service to them, not to us.
Final Word — Buyer Beware & Trust Only the Real Brand
We deeply appreciate the trust our genuine customers place in us. It is our responsibility — and our commitment — to protect that trust, protect your interests, and maintain our brand’s integrity. We will continue to fight unauthorised use, enforce our rights, and provide transparency.
If you encounter a site, seller, or business claiming to be “Awesome Water” or similar, please reach out to us. We are happy to verify legitimacy before you make any purchase.
Thank you for your ongoing support and vigilance. Together, we help keep the marketplace honest and safe.
— Tony Lewsam & The Genuine Awesome Water® Team
If you have been affected by this website, please report them at the following site:
https://www.scamadviser.com/report-a-scam/awesomewaterfilters.com.au